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Spotlight: Printler flattens out the learning curve when expanding

Written by Lotte Andkjær Christensen


This week's Spotlight is by Marco Wimmer, VP of Marketing & Growth in Printler, a Swedish platform that connects thousands of independent artists globally with millions of art lovers at a global scale.

“A good way to expand into new markets is to start very lean: let your website get indexed in a new country and start with a more aggressive marketing program a little bit later. Don’t do it all at the same time if you can afford it. 

That was very surprising because usually if you start a new market, you have to overspend a lot in the beginning but by being present in the market already and starting a marketing program more aggressively later on has helped us flatten out this learning curve.”


Learning community

While we know each brand’s international growth story is different, there’s a lot we can learn from each other.

Thank you to Marco Wimmer for taking the time to share learnings from Printler and welcome to the community! 

This is a spotlight story in our series where 50+ top e-commerce professionals share their learnings on market expansion tactics, localisation and technology across markets with our learning community. 

Check out the full collection here for more tips.


Lotte Andkjær Christensen

Lotte, the Head of Product & Marketing at MakesYouLocal, excels in the e-commerce sector. Lotte’s passionate about creating products that resonate with audiences and drive growth. Her expertise spans product development, market research, and innovation, making her a critical asset in helping brands succeed abroad.