This week's Spotlight is by Marco Wimmer, VP of Marketing & Growth in Printler, a Swedish platform that connects thousands of independent artists globally with millions of art lovers at a global scale.
“A good way to expand into new markets is to start very lean: let your website get indexed in a new country and start with a more aggressive marketing program a little bit later. Don’t do it all at the same time if you can afford it.
That was very surprising because usually if you start a new market, you have to overspend a lot in the beginning but by being present in the market already and starting a marketing program more aggressively later on has helped us flatten out this learning curve.”
While we know each brand’s international growth story is different, there’s a lot we can learn from each other.
Thank you to Marco Wimmer for taking the time to share learnings from Printler and welcome to the community!
This is a spotlight story in our series where 50+ top e-commerce professionals share their learnings on market expansion tactics, localisation and technology across markets with our learning community.
Check out the full collection for more tips.