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We help webshops with e-commerce strategy and market expansion.

Expanding your e-commerce business abroad can be daunting, with language barriers, local regulations, and unfamiliar markets. Navigate the challenges of international expansion with our market expansion and strategy services.

Discuss your opportunities
Market analysis

Understand your competition and lock in your positioning to succeed in your new market 
Webshop review

Webshop audits focusing on increasing conversation through proper localisation
Webshop translations

High quality webshop translations that ensure your customers can shop in their own language
Business roadmaps

Tailored business roadmaps and board workshops on e-commerce strategy

Local presence

Add legitimacy to your webshop with local return addresses and phone numbers
Terms & conditions authoring

Stay within the legal guidelines with terms & conditions tailored for your webshop and market
Conversation rate optimisation

Sometimes it's not clear what the problem is. We do a 360 degree review to get you converting
Translation quality review

Ensure your webshop's translation are on point with a thorough quality review by a native

We supply webshops with native staff on demand.

When expanding to new markets, one of the biggest challenges is finding native staff to do translations, customer service, and other tasks that require a native touch. Our in-house teams from more than 20 countries gives you the access to individuals who understands the local culture and speaks the language of any market you are in.

Discuss your opportunities
Outsource customer service

Outsourcing customer service is more scalable and less expensive than doing it internally
B2B Sales Support

We serve your B2B customers in their native language and boost sales
Webshop and product translations

High quality e-commerce translations powered by AI and native translators

Performance marketing services

Native growth marketing specialists for ongoing digital marketing work and strategy
E-commerce management

We have e-commerce managers from +14 countries ready to help you by the hour

We tailor and integrate software tools for efficient e-commerce processes.

As a webshop owner, the rapid development of new technologies can be difficult to keep up with. We make sure to stay up-to-date with the newest developments so you do not have to, ensuring that your webshop is able to benefit from the newest technologies.

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Chat automation

A chatbot allows you to automate upwards of 15% of all customer service from day one
Automated conversation analysis

Automate and improve customer service analysis and reporting with artificial intelligence 

Email automation

Automate 40% of customer service emails with an intelligent contact form for your site
Technology setup and integrations

Connect your systems to some of the best software for process improvement in e-commerce

See all cases
We have done work for more than a 1000 webshops. We have gathered some of our work here in a collection of cases.
Featured case
Creativ Company
We did a Site Check for Creativ Company's German webshop. After having implemented our suggestions, they experienced a 94% uplift in conversion rate.
Little girl with arts and craft crown
Featured case
Boom Butik
We made a chatbot for Danish fashion brand, Boom Butik. On day 1, it answered 15% of their conversations, while matching the website in tone of voice and design.
Woman in Boom Butik sweatsuit in the water
Featured case
Matsmart - Motatos
We do customer service in five markets for Motatos, as well as supply technology for customer service that facilitates data-driven decision making in the organisation.
Motatos parcel on the floor

Translation strategy for international e-commerce success

Written by Max Riis Christensen

One of the more obvious barriers to international e-commerce is the translation of product texts. 

In many industries, a steady and continuous flow of new products requires an equal amount of translation. It is therefore important for international webshops to develop a strategy regarding the translation of product texts.


What we have learned

At first glance, product text translations might seem like a simple task, but we have worked a lot with product translations over the years, and we have grown wiser along the way. Product translation is not a simple task.

First of all, you need to develop a strategy which ensures a healthy ROI on your translations.

How you do that depends on a lot of factors:

  • Your industry
  • Your competitors
  • The complexity of your products
  • Online marketing and SEO strategy
  • The language of your target market

Things to consider

Your product texts and whether or not you choose to translate them, will not only affect consumers' ability to read about your products. It will also impact your ability to sell them.

Take Google Shopping, for example. 

Your ability to sell products via Google Shopping is influenced by your onsite translations. Google Shopping will only be possible to use if your texts are either displayed in the local language or in English. 

For some, English might be the obvious choice. Having your product texts in English allows a certain degree of flexibility due to its widespread usage, but if the product complexity is high or the target group in the new country is uncomfortable with English, it may influence the conversion rate negatively.

Another thing to consider is the turnover of the products you sell and whether they generate enough revenue to justify a translation in the first place. Perhaps an option is to translate only part of your products?

Finally, you will also need to consider the possibilities or limitations offered by your e-commerce platform. Are you able to change the way sizes or colours are displayed on your website? Can you use database fields with product data to reduce the cost per product translation? How will the SEO traffic be influenced if you only translate the title and the description, but not meta texts?

If you are in doubt about the right way to go, you are welcome to contact us for a chat about your translation strategy.
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Max Riis Christensen

Max, the CEO at MakesYouLocal, specialises in cross-border e-commerce. His expertise encompasses building business cases, developing rollout strategies, and ensuring successful international launches. With a vast network and a track record with renowned companies, Max is instrumental in helping brands succeed abroad.

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