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Spotlight: Maidina Expanding from Lithuania

Written by Lotte Andkjær Christensen


This week's Spotlight is by Karolina Klunduk, E-commerce Marketing Manager in Maidina, a Lithuanian company providing irrigation system design and equipment products and services. 

“I'm really excited that we are now present in Latvia. Even though we only have one foot in there, it's very motivating to see immediately the places where you need to improve and what to change in order to achieve the ultimate result. And when you know what your ultimate successful result is, everything is quite simple. You just need time and many hands.” 

Learning community

While we know each brand’s international growth story is different, there’s a lot we can learn from each other.

Thank you to Karolina Klunduk for taking the time to share learnings from Maidina and welcome to the community! 

This is the latest spotlight story in our series where 50+ top e-commerce professionals share their learnings on market expansion tactics, localisation and technology across markets with our learning community. 

Check out the full collection for here more tips.


Lotte Andkjær Christensen

Lotte, the Head of Product & Marketing at MakesYouLocal, excels in the e-commerce sector. Lotte’s passionate about creating products that resonate with audiences and drive growth. Her expertise spans product development, market research, and innovation, making her a critical asset in helping brands succeed abroad.


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