Skip to content
Close
Log in
Get in touch
Log in
Get in touch
We help webshops with e-commerce strategy and market expansion.

Expanding your e-commerce business abroad can be daunting, with language barriers, local regulations, and unfamiliar markets. Navigate the challenges of international expansion with our market expansion and strategy services.

Discuss your opportunities
Market analysis

Understand your competition and lock in your positioning to succeed in your new market 
Webshop review

Webshop audits focusing on increasing conversation through proper localisation
Webshop translations

High quality webshop translations that ensure your customers can shop in their own language
Business roadmaps

Tailored business roadmaps and board workshops on e-commerce strategy

Local presence

Add legitimacy to your webshop with local return addresses and phone numbers
Terms & conditions authoring

Stay within the legal guidelines with terms & conditions tailored for your webshop and market
Conversation rate optimisation

Sometimes it's not clear what the problem is. We do a 360 degree review to get you converting
Translation quality review

Ensure your webshop's translation are on point with a thorough quality review by a native

We supply webshops with native staff on demand.

When expanding to new markets, one of the biggest challenges is finding native staff to do translations, customer service, and other tasks that require a native touch. Our in-house teams from more than 20 countries gives you the access to individuals who understands the local culture and speaks the language of any market you are in.

Discuss your opportunities
Outsource customer service

Outsourcing customer service is more scalable and less expensive than doing it internally
B2B Sales Support

We serve your B2B customers in their native language and boost sales
Webshop and product translations

High quality e-commerce translations powered by AI and native translators

Performance marketing services

Native growth marketing specialists for ongoing digital marketing work and strategy
E-commerce management

We have e-commerce managers from +14 countries ready to help you by the hour

We tailor and integrate software tools for efficient e-commerce processes.

As a webshop owner, the rapid development of new technologies can be difficult to keep up with. We make sure to stay up-to-date with the newest developments so you do not have to, ensuring that your webshop is able to benefit from the newest technologies.

Discuss your opportunities
Chat automation

A chatbot allows you to automate upwards of 15% of all customer service from day one
Automated conversation analysis

Automate and improve customer service analysis and reporting with artificial intelligence 

Email automation

Automate 40% of customer service emails with an intelligent contact form for your site
Technology setup and integrations

Connect your systems to some of the best software for process improvement in e-commerce

See all cases
We have done work for more than a 1000 webshops. We have gathered some of our work here in a collection of cases.
Featured case
Creativ Company
We did a Site Check for Creativ Company's German webshop. After having implemented our suggestions, they experienced a 94% uplift in conversion rate.
toddler with a home made crown
Featured case
Boom Butik
We made a chatbot for Danish fashion brand, Boom Butik. On day 1, it answered 15% of their conversations, while matching the website in tone of voice and design.
Person in pool with clothes on
Featured case
Matsmart - Motatos
We do customer service in five markets for Motatos, as well as supply technology for customer service that facilitates data-driven decision making in the organisation.
Motatos parcel on the hallway floor

Beware of Abmahnung: Selling in Germany Requires Compliance

Written by Max Riis Christensen

 

In Germany, the legal concept of "Abmahnung," or written warning, poses significant consequences for web shops that fail to comply with German law.

Many businesses find themselves caught off guard by the financial implications of this warning. Understanding the intricacies of German law and ensuring your web shop is "German proof" is essential to avoid hefty fines and legal battles.

 

The Perils of Abmahnung

The essence of the issue is straightforward: if your website does not adhere to German legal requirements, any lawyer can issue an invoice ranging from €800 to €1,500, and you will be obligated to pay. Lawyers have the authority to issue these written warnings to web shops found in violation of German law, with the invoice reflecting their expenses for the warning. Ignoring the warning may lead to lawsuits, potentially resulting in additional costs.

 

Navigating German Law

German law is complex and highly specific, to the point that even using the wrong word in your checkout process can result in legal consequences. An example from our German partner highlights the importance of precise language: the "confirm order" button must be labelled as "Zahlungspflichtig bestellen" or "Kaufen," rather than alternative phrases like "Jetzt kaufen." Similarly, failing to include the mandatory "Impressum" link in the footer or creating terms and conditions that do not align with German consumer rights can land your webshop in trouble.

 

Seeking Expert Assistance

To safeguard against these invoices and potential legal complications, we strongly recommend consulting with a law firm or partnering with professionals like us. Conducting a thorough site check by legal experts will provide you with a clear understanding of the necessary adjustments to ensure compliance. Additionally, you can rely on our expertise to deliver a comprehensive set of "German-proof" terms and conditions tailored to your specific business requirements.

Entering the German market requires a deep understanding of the country's legal landscape. Neglecting German law can lead to costly invoices, legal disputes, and damage to your reputation. 

By engaging legal professionals and ensuring your webshop meets all German legal requirements, you can navigate the complexities and conduct business with confidence in this important market.

RELATED ARTICLES

Read more stories