It s not often a new country shows up on the map. But if you are selling online and are looking for a new opportunity, it might just have happened!
The new country doesn’t have a real name, but it has real value!
The value of the online market of physical products is close to € 8 billion and there are more than 5,2 million packages shipped every month to the 20 million people in this region, according to Post North.
That is a lot of money and a lot of packages. But the real value comes from the fact that this is 3 countries and 3 languages. This has 3 important consequences:
2. The less intense competition also affects the CPO in online marketing. Small language areas like these 3 countries have less competition for the relevant search terms and you will be able to buy traffic at lower prices.
3. National web shops in small countries often have a limited product range and we often see that national web shops from larger countries have a wide and attractive assortment, seen from a Nordic customers perspective.
How do you approach these 3 countries as if it was one country?
We master language, legislation and culture from all 3 countries and we can handle the localisation process, local marketing and customer service after launch. Today we do it for several companies, one of them is Tennis-point.com, web shop of the year 2011 in Germany.
See our Infographic about this new country here.
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