Sometimes launching a webshop in a new country can seem overwhelming and it can be difficult to see where to start. We know where to start and it can be done in 4 weeks.
We agree. There is a lot to do and you will depend on help from others to get through this in 4 weeks. In the model above we have highlighted (in orange) the areas where many will need some help. It is also fair to say that we can only guarantee you are online in 4 weeks if you or your web agency can prepare the technical platform.
Where to start
Getting on top of the technical tasks is a very good place to start and the top priority in our timeline above. First of all, you need to take some decisions in terms of selecting partners before you can start doing the technical setup. This part often depends on external resources at your partners and in addition from your own web agency or internal IT-team. Many people involved requires more time!
Get started on texts
First of all, the product texts can take some time if your product range is broad, but at the same time getting adaptation of your webshop texts started, is equally important. This is not only a translation but the text needs to be rewritten to the business processes and local legislation in the new country. Doing this part has always been in our DNA - and our name. Read more about it here.
Marketing done right
Selling in a new country can be tough as your business/brand/product is very likely unknown. You know less about the market and the marketing channels and all together this requires a different approach.
You need to be more data-driven and it also allows you to use marketing initiatives you can't use in your home market. We think Growth hacking is the best approach. Read more here about how we use Growth hacking in international e-commerce.
A local hero
At the end you need to let a native e-commerce specialist from the country test your webshop. We call it a Site check and do it often. This is critical in order to secure the conversion rate you need, to grow in a profitable way.