Written by Søren Kjær Nielsen
When you start selling in a new country, it is neither payment methods, trust marks, nor a specific way of shipping your products that will win customers for you.
Trust, on the other hand, will. Visitors will convert if they find you trustworthy.
Availability is a key component of trust building and one way to be available. There are many ways to be available, but we always recommend to offer native-speaking customer service
Localised customer service has several advantages.
All this helps you not only get your foot in the door but to plant it firmly in a new country.
It can improve key parameters like conversion rate, returning customers and webshop reputation.
The benefits are obvious!