Being able to handle local VAT will not make your webshop better than the local competitors!
Everyday the VAT, import tax and legal differences are handled by many successful international webshops. It is not that difficult and can be solved. But solving these challenges will not be enough, you are facing local competitors born with some very important advantages.
They will have lower shipment costs
They are able to handle returns at a lower cost and higher speed
They are part of their countrys culture and e-commerce habits
They experience their competitors activities everyday on TV, online and in social media channels
Therefore it is important for a webshop to look at the other side of the initial challenges mentioned above. We see 4 areas where a webshop must feel confident about their ability to handle them:
Seamless buying experience
Budget for marketing investment
Bottom line is that it will cost you extra money before you will see a strong conversion rate and happy and returning customers.
Understanding the market and the competitive environment
To decide on a new market requires a good understanding of the competition and the market, but it is just as important to follow the market and the actions of your competitors after the shop has been launched.
This will help you maintain your competitive advantage, make sure your webshop meets the expectations of the customers and make it possible for you, to get the most out of your marketing investment
Use freelancers or our native shop managers as the local hero’s of your webshop. They can make sure you know what you need to know to take the right strategic and tactical decisions in the new market and help you keeping your webshop professional, localised and appealing for the local customers.