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We help webshops with e-commerce strategy and market expansion.

Expanding your e-commerce business abroad can be daunting, with language barriers, local regulations, and unfamiliar markets. Navigate the challenges of international expansion with our market expansion and strategy services.

Discuss your opportunities
Market analysis

Understand your competition and lock in your positioning to succeed in your new market 
Webshop review

Webshop audits focusing on increasing conversation through proper localisation
Webshop translations

High quality webshop translations that ensure your customers can shop in their own language
Business roadmaps

Tailored business roadmaps and board workshops on e-commerce strategy

Local presence

Add legitimacy to your webshop with local return addresses and phone numbers
Terms & conditions authoring

Stay within the legal guidelines with terms & conditions tailored for your webshop and market
Conversation rate optimisation

Sometimes it's not clear what the problem is. We do a 360 degree review to get you converting
Translation quality review

Ensure your webshop's translation are on point with a thorough quality review by a native

We supply webshops with native staff on demand.

When expanding to new markets, one of the biggest challenges is finding native staff to do translations, customer service, and other tasks that require a native touch. Our in-house teams from more than 20 countries gives you the access to individuals who understands the local culture and speaks the language of any market you are in.

Discuss your opportunities
Outsource customer service

Outsourcing customer service is more scalable and less expensive than doing it internally
B2B Sales Support

We serve your B2B customers in their native language and boost sales
Webshop and product translations

High quality e-commerce translations powered by AI and native translators

Performance marketing services

Native growth marketing specialists for ongoing digital marketing work and strategy
E-commerce management

We have e-commerce managers from +14 countries ready to help you by the hour

We tailor and integrate software tools for efficient e-commerce processes.

As a webshop owner, the rapid development of new technologies can be difficult to keep up with. We make sure to stay up-to-date with the newest developments so you do not have to, ensuring that your webshop is able to benefit from the newest technologies.

Discuss your opportunities
Chat automation

A chatbot allows you to automate upwards of 15% of all customer service from day one
Automated conversation analysis

Automate and improve customer service analysis and reporting with artificial intelligence 

Email automation

Automate 40% of customer service emails with an intelligent contact form for your site
Technology setup and integrations

Connect your systems to some of the best software for process improvement in e-commerce

See all cases
We have done work for more than a 1000 webshops. We have gathered some of our work here in a collection of cases.
Featured case
Creativ Company
We did a Site Check for Creativ Company's German webshop. After having implemented our suggestions, they experienced a 94% uplift in conversion rate.
toddler with a home made crown
Featured case
Boom Butik
We made a chatbot for Danish fashion brand, Boom Butik. On day 1, it answered 15% of their conversations, while matching the website in tone of voice and design.
Person in pool with clothes on
Featured case
Matsmart - Motatos
We do customer service in five markets for Motatos, as well as supply technology for customer service that facilitates data-driven decision making in the organisation.
Motatos parcel on the hallway floor

Andlight: A Local Approach

Written by Lotte Andkjær Christensen

Andlight is Europe's leading online retailer of high-end design. Based in Copenhagen, Andlight has been on a mission to guide people in their search for luxury lamps and other interiors since 2007. 

At Succeed Abroad 2023 in Copenhagen, we met up with Mads Saabye Jørgensen, CEO and Partner at Andlight. We spoke to him about some of the learnings from Andlight's impressive growth story, now covering an international webshop alongside 13 localised webshops across Europe.

Among other things, we spoke about the allure of Germany. Mads mentioned how:

"Being able to succeed in Germany [is crucial], if you succeed, you have a really good business case" .

 

The sheer size of the German market makes it an attractive expansion target for lots of different brands and retailers why succeeding there is a strong indicator that you are doing something right, and that there is a demand for what you do.

For Andlight though, the interest was not just peaked by Germany. The Netherlands is a market very similar in taste and preferences to the Danish market in regards to design. With that in mind, being "able to succeed in a design-oriented market, with high competition, that was proof of concept for us"  was something that Mads and his team also found to verify their business case. Even though the general preferences between the markets are similar, actually being able to enter, compete, and succeed there is a different story. Again, this further solidified Mads' and Andlight's belief in their brand being able to succeed abroad.

A solid foundation as been a key to success for Andlight, where everything from language to online shopping preferences and marketing is localised. Mads shares that, for Andlight, the first conversions come easy, perhaps because of the solid foundation the brand builds from day one. It's the further positioning and broadening of the brand that is difficult:

"You hit a roof, and then you have to expand the funnel and go broader, and that's where you have to be careful and be clever"

 

You can see the full interview with Mads from Andlight below:

Thanks for sharing your experience, Mads.

 

This is the latest story in our series where 50+ top e-commerce professionals share their learnings on market expansion tactics, localisation and technology across markets with our learning community. Check out the full collection for more tips. 
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Lotte Andkjær Christensen

Lotte, the Head of Product & Marketing at MakesYouLocal, excels in the e-commerce sector. Lotte’s passionate about creating products that resonate with audiences and drive growth. Her expertise spans product development, market research, and innovation, making her a critical asset in helping brands succeed abroad.

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